35-54 year-old demo on Facebook is up 276+% over the past 6 months
Every month, more than 70% of Facebook users engage with platform applications.
Keep that in mind as you check out these Facebook Insights:
1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report
2) The 55+ demo is not far behind with a 194.3% growth rate
3) The 25-34 year population on Facebook is doubling every 6 months
4) For those interested in advertising alcohol on Facebook, there are 27,912,480 users 21+, representing 66.3% of all users
5) Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest
6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.
7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
Take away? Parents and professionals are rapidly adopting Facebook.
Additionally, Facebook Pages now have an age restriction feature and with a 70% concentration of legal drinking aged users rapidly approaching alcohol brands should get ready to throw one back!
full article > http://bit.ly/7aZzMn
